Web professionals and cloud developers, whether you have a well-established website or you are starting a new business, this Bing search engine optimization (SEO) Jump Start training can help you achieve your goal of driving more traffic to your site. It can also help prepare you for a Bing Ads Accredited Professional certification. The second in a set of two, this Jump Start teaches you search engine marketing (SEM) best practices, the value of a proper keyword search, and more, all from SEO and SEM pros.Watch industry experts Alan Amerault and Bethany Bey from Cardinal Path, a recognized leader in online marketing training, which works with Fortune 500 companies, and Dalip Tyagi from Bing Ads, as they explore the Bing Ads framework and provide you with tips and tools to help improve your search marketing ROI. And be sure to check out the related course, Getting Started with Bing Ads! Instructor | Dalip Tyagi – Head, SMB Agency Audience Marketing/ Bing Ads; Alan Amerault - Associate Director/ Cardinal Path; Bethany Bey - Digital Marketing Consultant/ Cardinal Path
Walk through the terminology, background, and mechanics of how search engines, like Bing, work.
Get a brief review of best practices behind keyword research, including tools, tips, and theory behind optimizing for search demand.
Learn how to utilize keyword research and content planning to adjust on-page elements for the best possible search experience and for indexing by engines.
Hear a discussion of technical SEO elements, website mechanics, site architecture, and utilization of Bing Webmaster Tools.
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