Are you a web designer, developer, or online marketer tasked with driving brand awareness and online or in-store traffic? Digital advertising, search engine marketing (SEM), and Bing Ads can help. This first of two Bing Ads Jump Starts offers an overview of Bing Ads and details the advantages of using Bing for your SEM needs. It can also help prepare you for a Bing Ads Accredited Professional certification. Watch industry experts Alan Amerault and Bethany Bey from Cardinal Path, a recognized leader in online marketing training, which works with Fortune 500 companies, and Dalip Tyagi from Bing Ads, as they explore how Bing can help you target by demographics, location, and device type. Get tips to help you move beyond basic search, and find tools to help improve your account's performance on your way to digital marketing success. Be sure to check out the Bing Search Engine Optimization course, too!
Instructor | Dalip Tyagi – Head, SMB Agency Audience Marketing/ Bing Ads; Alan Amerault - Associate Director/ Cardinal Path; Bethany Bey - Digital Marketing Consultant/ Cardinal Path
Get an overview of Bing Ads, network options, ad titles, and smart search.
Find out what you need to know for setting up your first campaign, including structure basics for Bing Ads, ad targeting, keyword match types and selection, bidding and budgeting techniques, and conversion tracking.
See an overview of advanced features, including ad extensions, dynamic ad text, content ads, and campaign exclusions.
Find out how to utilize Bing Ads reports and campaign optimization techniques, including optimizations for Smart Search, and get a look at the functionality of Bing Ads Editor.
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